The U.S. Farmers and Ranchers Alliance on Tuesday announced Randy Krotz as its newly appointed chief executive officer.
Krotz, a Kansas farmer, joined USFRA as vice president of development in 2013 and most recently served as executive director.
"U.S. agriculture is at an important crossroads, and with Randy's decades of experience and relationships across the agricultural industry, he is the right person to cement USFRA's role as the unifying voice of farmers and ranchers to consumer audiences," Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation, said.
"Randy's deep background in food, farming and agribusiness will play a key role in further establishing USFRA as a thought leader on food issues and a guidepost for the next generation of farmers and ranchers."
Krotz brings 25 years of experience from the food and agricultural industries in agribusiness leadership, public relations, product management, branding, online marketing, advocacy management and communications. He has previously worked for and has represented many well-known food and agribusiness companies and associations across the industry.
Krotz is a graduate of Kansas State University, and continues his role in the diversified family farm in North Central Kansas, on which he was raised.
His appointment stems from a 2013 plan developed by the USFRA board to create a long-term vision for the movement including structuring the alliance for new leadership. After a national search, USFRA board of directors decided to hire the organization's first chief executive officer in its three-year history from within its own ranks.
Since joining the organization, Krotz has helped build the national prominence of USFRA, with specific focus on consumer facing initiatives such as its signature series The Food Dialogues.