The 2014 Cattle Industry Convention and NCBA Trade Show next month will be larger than previous shows, boasting 30 more exhibitors and thousands more feet of both space, the National Cattlemen's Beef Association said Wednesday.
The event, scheduled for Feb. 4-7 in Nashville, Tenn., boasts 300 exhibitors on 247,000 square feet – about 5.7 acres – of space.. These exhibitors will feature animal health products and ranch equipment, real estate, seed products, software, and western art.
"Exhibitors like (the trade show) because it consistently reaches the top cattle producers in the country – and a lot of them," explained Kristin Torres, NCBA executive director of meetings and events. "Attendees like the Trade Show because it always features the cutting edge products and services in our industry."
About 7,000 producers are expected to attend the event, Torres said.
The growth of the NCBA Trade Show has been noticed by the trade show industry. In 2013, the show received an award from the Trade Show News Network for being one of the top 25 fastest growing shows in the country in terms of attendance.
This coming year the Trade Show will not only be larger, but will feature more educational and entertainment opportunities for attendees.
A demonstration area with live animals to provide hands-on instruction will be included on the trade show floor. In addition, the NCBA Learning Lounge will feature 30-minute educational sessions in technology friendly classroom settings.
The event also includes a welcome reception, wine tasting event and a beef, beer and bourbon reception.
"Every year our NCBA Trade Show gets bigger and better," Torres said. "The 2014 event will definitely provide something for everyone, and convention attendees tell us it's always one of the highlights of their week."
For more information on the 2014 Cattle Industry Convention and NCBA Trade Show, go to www.beefusa.org.