Cow/calf and stocker producer Kim Brackett from Buhl, Idaho, was elected by fellow Cattlemen's Beef Board members Friday during the 2014 Cattle Industry Annual Convention in Nashville, Tenn., to serve as CBB chairman in 2014.
Brackett spent six years on the Idaho Beef Council working her way through leadership positions during pivotal years of hiring a new beef council executive and increasing the state checkoff.
She has also served as Federation of State Beef Councils director, and has been active in the Idaho Cattlemen's Association and local cattle association.
"I never fully appreciated how hard the checkoff works for me and my family and our ranch, nor did I understand the scope of checkoff programs. Some people say I'm the 'face of the checkoff' as chair and I laugh that off but also take a lot of pride in that because I'm so proud of our checkoff programs and how they work for us as cattle ranchers," Brackett explains.
Brackett highlights the BOLD (Beef in an Optimal Lean Diet) study as a pivotal step in communicating with consumers about the benefits of beef.
She also noted the Beef Quality Assurance program and how decisions producers make on the ranch can affect their end product.
As chair, Brackett says she hopes to build bridges. "That means embracing our differences as CBB members because the one thing that does unite us is that we care about this cattle industry. We care enough to be on the board, to be involved, and to be engaged in making decisions for a strong checkoff program."
Brackett received her undergraduate degree from Utah State and went on to finish her Master's Degree at Boise State; she is also working through a Doctoral Program. She and her husband, Ira, have four children.