Last week, the 2012 U. S. Meat Export Federation Market Education Program gave fifteen representatives of USMEF member organizations an in-depth look at the red meat industry in South Korea, China and Hong Kong. Participants came from the United Soybean Board, the National Pork Board and pork, beef, corn and soybean producer organizations from Illinois, Iowa, Minnesota, and Nebraska.
In Korea, participants got a firsthand look at USMEF marketing efforts in the retail, foodservice, processing and distribution sectors. From Korea, team members flew to Guangzhou, China, a major commercial center in southern China, where they visited a local wet market and saw U.S. pork featured in the city’s retail and restaurant sectors. And while in Hong Kong, producers had several opportunities to see how U.S. beef and pork are marketed in the wholesale, retail and foodservice sectors.
Roger Knoblock, a hog producer and cattle feeder from Lester, Iowa, participated on behalf of the Iowa Corn Promotion Board. He was pleased with the level of success U.S. pork and beef have achieved in Korea, but recognizes that competition in the market is formidable. And Dave Harrington, a pork producer from St. Paul, Nebraska, and past president of the Nebraska pork Producers Association, says - it’s pretty obvious down here in southern China pork is king.