Sustainable Beef Conference Planned for November in Brazil

Sustainable Beef Conference Planned for November in Brazil

The Global Roundtable for Sustainable Beef will hold its Global Conference on Sustainable Beef November 2-5, 2014, in So Paulo, Brazil.

The Global Roundtable for Sustainable Beef will hold its Global Conference on Sustainable Beef November 2-5, 2014, in São Paulo, Brazil.

The conference's theme, "Sustainable Beef: Building a Vision for Our Future," sets the framework for the roll-out of GRSB's recently developed principles and criteria, which define sustainable beef and identify the means to measure progress in the global sustainable beef chain at the national or regional levels.

The Global Roundtable for Sustainable Beef will hold its Global Conference on Sustainable Beef November 2-5, 2014, in São Paulo, Brazil.

Cameron Bruett, GRSB president and head of corporate affairs for JBS USA, said the conference includes participation from several sustainability experts, including Ricardo Sánchez López, The Nature Conservancy's Director of Sustainable Food Security, and Karin Kreider, Executive Director of the ISEAL Alliance, the global hub for social and environmental standards systems.

"Mr. Sánchez's experience, both in the public sector and in civil society, will provide great insight into the challenges of balancing the economic, environmental and social pillars of the global sustainable beef effort," Bruett said.

Related: McDonald's Pressured on Beef Sustainability Plans, Antibiotics

Sánchez, has more than 15 years of experience in agricultural development issues, sustainable agriculture and public policy. Previous to his current position, he served as Colombia's Deputy Minister of Agriculture and Rural Development.

Kreider, ISEAL Alliance director, helps create solid and credible standards systems.

"Although the GRSB does not intend to develop standards itself, many of its members are interested in the process of building consensus among stakeholders," said Ruaraidh Petre, GRSB's Executive Director.

"We need consensus on the processes and the means by which sustainability indicators are evaluated; without clear evidence of triple bottom line benefits, regardless of context, sustainable adaptations will remain open to question."

Another keynote at the conclusion of the conference will be delivered by Francesca DeBiase, Vice President for Strategic Sourcing and Sustainability for McDonald's Worldwide Supply Chain.

Related: Beef's 'Sustainability' Involves More Than Greenhouse Gases

DeBiase, 23-year veteran of McDonald's who leads a team of supply chain and sustainability professionals, will focus on why sustainability is so important to the McDonald's business.

GTPS, the Brazilian Roundtable on Sustainable Livestock, has arranged both pre- and post-conference tours of key areas of beef production in Brazil in both Mato Grosso do Sul and in Alta Floresta in the Amazon.

Registration remains open for those interested in attending the Global Conference and it is strongly recommended that individuals begin the visa process as soon as possible if traveling from countries for which Brazil requires visas.

Full details on the tour options and registration options are on the registration website.

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