State Beef Councils Receive Consumer Education Grants

State Beef Councils Receive Consumer Education Grants

Beef council projects range from farm tours to culinary education initiatives

The Federation of State Beef Councils last week during the 2013 Cattle Industry Summer Conference in Denver, Colo., awarded seven grants totaling $60,400 to six state beef councils to boost their beef demand programs.

The six states receiving awards for 2014 are:

Arizona Beef Council ($7,400), for a "gate-to-plate" influencer tour to conduct farm and ranch tours for influencers, addressing the myths surrounding the beef feeding sector.

Florida Beef Council ($12,300), to launch a high school culinary education initiative with Florida ProStart teachers and students.

Beef council grants fund projects that include farm tours and culinary education initiatives

Georgia Beef Board ($5,200), for a Beef 101 Seminar and Farm Tour to conduct farm and ranch tours for influencers, addressing the myths surrounding the beef feeding sector; and provide training to retail meat departments or foodservice staffs on beef.

Michigan Beef Industry Commission ($6,000), for a Beef Value Seminar to provide training to retail meat departments and foodservice staffs on new beef cuts, nutrition, and healthy diets utilizing the Beef University and Beef Training Camp.

New York Beef Industry Council ($25,000), two grants, one for "Local Expert" Social Media Outreach to conduct social media marketing outreach to improve consumer preference for beef and strengthen the image of beef and the beef industry; and a Social Media Marketing-Retail Partner Program to provide state extension to consumers on preparing beef.

Pennsylvania Beef Council ($4,500), for Beef Quality Assurance/Dairy Beef Quality Assurance Training to conduct BQA/DBQA certification training and tour packing plant with future industry influencers, addressing beef industry issues throughout all sectors, as well as industry advancements. The training will also address myths regarding food safety and animal care and handling either on the farm or at harvest.

The awards were part of the Federation Initiative Fund program, which helps move beef checkoff funds from states with heavy cattle numbers to states with heavier consumer populations.

Since it was created, the Federation Initiative Fund has awarded about $2.2 million to 22 states conducting 180 programs.

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