The National Junior Angus Association this week announced Maci Lienemann of Princeton, Neb., as the 2013-2014 Angus Ambassador, serving a one-year term as a spokesperson for the organization at cattle industry events across the United States and Canada.
"As the Angus Ambassador, I will hear other people's stories from every sector of the industry, and possibly help someone get started in the Angus business, which will ultimately improve the sustainability of the nation's cow herd," Lienemann said.
An animal science sophomore at the University of Nebraska-Lincoln, Lienemann was named the new Angus Ambassador during a competition held July 25 at the American Angus Association headquarters in Saint Joseph, Mo.
Joining Lienemann in the group of top finalists were: Emma Jumper, Paragould, Ark.; Jacob Steph, Tatum, Texas; and Jennifer Keyes, Springfield, Neb.
Lienemann started helping her dad around their family's operation, Lienemann Cattle Company. When she was 10 years old, he paid her with her first Angus heifer. Since then, she has built her personal herd up to 20 registered Angus cattle. She has also participated in numerous NJAA contests and events over the years.
To be considered for the position, junior candidates submitted a cover letter, résumé and two essay responses. The top candidates were invited to the Association to give a 15-minute presentation addressing current beef industry challenges.
The current cattle inventory was the topic of Lienemann's presentation, and she discussed how the industry needs long-term solutions to ensure sustainable beef production in the years to come.
Lienemann offered five potential solutions to the inventory challenges: anticipating improved weather conditions, continuing advancements in genetic research, developing advocates for the beef industry, and encouraging young people to get involved in the beef business.
Judging this year's competition were Kara Lee, Certified Angus Beef supply programs manager; Chris Stallo, Association assistant director of information systems; Tonya Amen, Association genetic service director; Doug Schroeder, Association Board of Directors; and James Humphrey, University of Missouri Extension.
Source: Angus Association