The National Cattlemen's Beef Association Wednesday kicked off its annual Cattle Industry Summer Conference in Denver, Colo.
About 650 producers will attend the event, which continues until Saturday, Aug. 10. The event features meetings of the National Cattlemen's Beef Association, Cattlemen's Beef Promotion & Research Board, American National CattleWomen, Inc. and National Cattlemen's Foundation.
A general session on Thursday will officially begin the conference, where John Huston, executive vice president emeritus, NCBA, will address the group and discuss the 50th anniversary of the Federation of State Beef Councils.
Rep. Cory Gardner, R-Colo., will then present an update on cattle industry priorities in Washington, D.C.
A second general session on Friday will include comments from NCBA and CBB leadership that identify the key outcomes and updates in both the policy and Checkoff program areas. The group will also address the plan of work for fiscal year 2014, which begins Oct. 1.
In addition, the session will offer a look at the Beef Demand Determinants study, funded by the Beef Checkoff. This study identified price, food safety and product quality as the most important demand drivers on which the Checkoff should focus to maintain and build beef demand.
The NCBA Board of Directors will hold a session on Sat., Aug. 10, as will members of the CBB.
"The opportunity to shape the policy that impacts this industry and the direction we take in the future is an important part of why we are in Denver these next few days," said NCBA President Scott George. "I am encouraged that so many people have taken the time away from their farms and ranches to be here."