Merial launches Longrange dewormer challenge

Merial launches Longrange dewormer challenge

If cattle treated with Longrange do not gain weight or demonstrate better performance against comparison group, Merial will replace product

To help promote greater profits and optimize herd health in 2015, Merial said this week it will help take on some of the production risks through the Longrange Challenge.

Related: Merial's Longrange dewormer wins Animal Pharm award

Longrange is the first extended-release injectable dewormer that provides cattle producers season-long persistent parasite control for up to 150 days in a single dose, depending on the parasite species, the company said.

To participate in the challenge, producers simply purchase Longrange between Jan. 1, 2015, and Dec. 31, 2015, and treat their cows, cows and calves, or stockers with it this calendar year.

Under the challenge, if cattle treated with Longrange do not gain weight or demonstrate better performance against comparison group, Merial will replace product

If cattle do not gain weight, or demonstrate better performance versus a comparison group using any other parasiticide or parasiticide combination, Merial will compensate the producer with a Merial Brand Product of their choice to cover the cost of Longrange used.

"Merial recognizes that in a tight economy, it's difficult to justify input costs if you aren't sure you are getting enough return, but nothing pays off like parasite control, spring or fall," says Joe Dedrickson, DVM, Ph.D., Merial Veterinary Professional Services. "The goal is for producers to see a financial gain from their parasite control investment. Because we have confidence in this product, we are willing to back it so that if improvements aren't achieved, producers won't risk a profit loss on treatment expenses."

"The gain alone will cover the cost of using Longrange this year," Dedrickson says. "There are a lot of variables that can rob producers of production and profits. But between the proven results of parasite treatment and the promise of the Longrange Challenge, we are certain producers won't lose money on this input."

Related: Merial's Longrange Approved for Expanded Roundworm Protection

If producers are not ready for Longrange, they can still take the challenge with Eprinex (eprinomectin) or any Ivomec (ivermectin) Brand Product.

For complete product and Challenge details, contact a local Merial sales representative or visit thelongrangelook.com.

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