Igenity, Angus Genetics Inc. Announce Lower Price

Igenity, Angus Genetics Inc. Announce Lower Price

Igenity profile now nearly 30% lower cost for Angus breed-specific DNA profile

Igenity and Angus Genetics Inc. Friday announced a significant cost reduction to the Igenity Profile for Angus, now available to American Angus Association members and clients at $47 per test. The cost represents nearly a 30% reduction from the previous price of $65.

Additionally, AGI is offering Angus association members the chance to combine the Igenity Profile for Angus with SNP-based parentage at a new price of $59.

Igenity profile is now nearly 30% lower cost for Angus breed-specific DNA profile

"Due to increases in laboratory efficiencies, advances in genomic technology and upcoming new products, Neogen is pleased to provide additional economic value to American Angus Association members," says Jason Lilly, vice president of corporate development for Neogen Corporation, which owns Igenity. "This price adjustment provides Angus seedstock breeders with a cost-effective, high-value alternative for genomic prediction plus parentage."

Genomic-enhanced expected progeny differences for Angus cattle, incorporating the first Igenity Profile results and generated by AGI, were launched in September 2009.

Since that first joint product, AGI and Igenity have partnered in the development of novel technology for the benefit of the Angus breed, says Bill Bowman, AGI president and Association chief operating officer.

The next step was the upgrade to the Igenity Profile for Angus, launched in January 2010, and the adoption of SNP parentage for breed registration in 2010.

"With this recent announcement, AGI, through its relationship with Neogen, GeneSeek, and Igenity, is able to deliver the proven power of the Igenity Profile for Angus, with or without SNP parentage, at a tremendous value," Bowman says.

Lilly adds that Neogen is working with AGI through its GeneSeek division on the development of new tools for Angus producers, a product it calls GeneSeek Genomic Profiler Bovine High Density. This product will be announced next week at National Cattlemen's Beef Association annual meeting and convention in Tampa, Florida.

For information about Igenity, call (877) 443-6489 or visit www.igenity.com/beef.

You can contact The American Angus Association by calling (816) 383-5100 and Angus Genetics Inc. at http://www.angus.org or (816) 383-5100.

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