The beef checkoff reminds beef and dairy producers that they can become Beef Quality Assurance-certified for free online through Nov. 20.
Chase DeCoite, associate director of the checkoff's Beef Quality Assurance program, says there has been great participation since the free certification campaign kicked off mid-September.
"We've seen great uptake on the fall free certification campaign for the Beef Quality Assurance program. Over 1,200 producers and those involved in the cattle industry have already signed up to complete their BQA certification campaign, and we really just don't see the momentum stopping."
DeCoite has been to the Bovine Practitioners conference and the World Dairy Expo and will also be at the Range Beef Cow Symposium this fall. He says producers are interested in BQA certification.
"Producers are proud to be BQA-certified and they're encouraging their friends," he said. "They're very interested in it, they've at least heard of it and they want to know what it takes."
DeCoite says the BQA program is important to the cattle industry because it is a producers' consumer-friendly story to tell.
"Beef Quality Assurance is really the basis for producing beef responsibly," he says. "What we do on our farms and ranches is already a very progressive and responsible way of producing beef. Beef Quality Assurance just gives us a program that we can turn to when we're talking to consumer groups, when we're talking to those retail and foodservice folks, and share with them this is what it's founded on and this is why we produce beef this way."
Visit BQA.org to sign up to become BQA-certified.