The U.S. Farmers and Ranchers Alliance on Thursday again opened its search for agricultural ambassadors through the Faces of Farming and Ranching program.
Through its search, USFRA is looking for standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement and are actively involved in sharing those stories in public and on social media.
"We're very proud of the improvements our farmers and ranchers are bringing to America's food supply and we think it's imperative that they have a strong voice in addressing consumer questions," Randy Krotz, chief executive officer at USFRA, said in an announcement. "The success we experienced with last year's ambassadors shows us that people want to hear directly from those who are cultivating our food."
Farmers and ranchers who grow and raise an assortment of foods through various methods, on differing scale and across all regions of the country are encouraged to apply – the organization says it's important to show the diversity of American agriculture.
Related: Four Farmers Named 'Faces' Winners
To apply for the Faces of Farming & Ranching program, farmers and ranchers must fill out an application form, available on the Food Dialogues website, and include a home video of fewer than three minutes describing themselves and their farm or ranch.
Among other criteria, farmers and ranchers must have an existing social media presence, either through Facebook, Twitter and/or a blog. Entries will be accepted through August 10, 2014 at 11:59:59 p.m. central time.
A combination of public votes and USFRA judges' scores will determine the winners, who will be announced on November 12 at the National Association of Farm Broadcasting Convention in Kansas City.
The public will get to know the USFRA Faces of Farming & Ranching winners through national media interviews, advertising and public appearances. For their time, they will receive a $15,000 stipend.
"Farmers and ranchers are passionate about their jobs and their communities. Showing that side of the food business by sharing their personal stories is an exciting way to connect Americans with the hardworking and dedicated backbone of agriculture," Krotz said.