Beef Innovations Group Updates Website

Beef Innovations Group Updates Website

BIG adds online animated cutting program.

A beef checkoff website aimed at beef processors and marketers has been updated and reintroduced. Created by the checkoff's Beef Innovations Group (BIG), the update includes new beef cutting information, imagery, guides and product concepts that will assist in efficient and profitable utilization of the beef carcass.

"Beef can be used in numerous ways, but the methods of using cuts effectively and efficiently aren't always readily apparent," says Steve Wald, executive director of beef innovations for the Beef Checkoff Program. "In addition, manufacturers don't always know who to turn to for information when they're looking to improve their products and operations. This new site not only has an updated look, but also new information that beef manufacturers and marketers need to get the most from the beef carcass."

The updated animated cutting program on demonstrates easy ways to make beef cuts that work for processors and manufacturers. In addition, it contains the latest news about beef innovations, photography and videos of cutting and manufacturing techniques, as well as interviews with industry partners and BIG team members, and updated information about beef products available in the industry. A contacts section directs visitors to experts in different fields.

For more information about your beef checkoff, visit

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