The Beef Checkoff Facebook page "Beef. It's What's For Dinner." recently surpassed 500,000 fans by engaging audiences with photos, videos and posts about beef.
Fans of the page aren't just reading a post, but giving it a thumb's up, leaving comments and forwarding stories to their Facebook networks. They are also having conversations about beef on the page, including discussions about what to prepare for dinner or upcoming celebrations.
During key grilling season holidays including Memorial Day, Fourth of July and Labor Day, the checkoff promoted the "Beef. It's What's For Dinner." Facebook page through advertising targeting consumers who enjoy beef. The beef story is told through beef imagery and key messaging to engage fans in conversations to keep beef top-of-mind.
"We continue to ask for feedback from consumers such as 'what are some of their favorite memories where beef was served' and 'what is their favorite grilling moment from the past couple of months'," says Joyce Bupp, chair of the checkoff's public relations subcommittee and dairy producer from Seven Valleys, Pa. "By keeping them engaged with other beef lovers on Facebook, we hope to encourage more people to become fans of the page to find great tips on cooking, recipes and promotions. It really is a community of like-minded consumers, talking about great moments that feature beef."
So how do other proteins stack up?
• Got Milk? has 63,888 likes
• Got Chocolate Milk? has 128,234 likes
• Pork Be Inspired has 88,115 likes
• Incredible Edible Egg has 322,924 likes
• Beef. It's What's For Dinner. now has 536,261 likes
For more information about the beef checkoff investment, visit MyBeefCheckoff.com.