Beef Bucks, Inc., a non-profit organization based in DeSmet, South Dakota that promotes beef, will reach a national audience in January thanks to America's most popular television game show.
Co-Founder Nancy Montross says her husband Bob has been working on the agreement with Wheel of Fortune for about a year-and-a-half.
"We thought that would be a great place to tie the number one industry in with the number one game show," Montross said. "They called us and told us that we were accepted and could be a prize on the week of Jan. 9 on Monday, Wednesday and Friday evening."
Montross says one episode has already been recorded.
"They have taped the first show that will be shown Monday, Jan. 9 and someone did hit it." Montross said. "So Pat Sajak will speak about Beef Bucks, very briefly of course, but they did not tell us if the person solved the puzzle so we don't know whether they won the Beef Bucks $1,000 prize or not. We'll have to wait until Jan. 9 to find that out."
Montross says after being approved, there was one more thing that had to happen before Beef Bucks could be a prize on the wheel.
"When it came down to the bottom they told us it had to be in conjunction with whatever the theme of the show was," Montross said. "And this happens to be the theme of "America's Game" so what fits better with America than beef, and they decided to put it on that segment of the show."
But Montross says the Beef Bucks steak and hat logo will not be seen on the show, as it was too elaborate to go on the wheel tag. Those Wheel of Fortune episodes with the $1,000 Beef Bucks prizes will air Jan. 9, Jan. 11, and Jan. 13.